the PLAYBOOK
Get leads.
Make sales.
Recruit winners.
Build systems.
Build a sales team that sells without you.
You don’t need to be the best closer in your company.
You need a team that can sell without you.
That’s what the Playbook delivers — every word, framework, and formula that turns your instincts into repeatable results..
Get Leads.
The best street proven methods on how to identify, find, attract new customers.
Make Sales.
The PLAYBOOK will teaches ways to close new leads and work with existing customers.
ABOUT THE PLAYBOOK
The shortcut to building a team that sells without you.
Real training. Real data. Real growth.
hundreds+
Satisfied Clients
A complete, results-driven sales training system that helps entrepreneurs and sales teams generate qualified leads, close more deals, and build processes that scale—so the business doesn't need to rely on sales from the leadership team.
GO BEHIND THE SCENES
what's inside
Curated content. Downloadable templates. Live group coaching.
GET LEADS.
Proven, repeatable ways to generate quality leads — not random names on a spreadsheet, but real conversations with real buyers.
MAKE SALES.
Master the 6-step process that helps you build trust, uncover pain points, and close deals confidently.
RECRUIT WINNERS.
Learn a 13-step process to identifying, attracting, and retaining top salespeople.
BUILD & MANAGE SYSTEMS.
Learn exactly how to measure what matters by developing your own sales playbook.
Track team performance, forecast accurately, and build accountability that sticks.
THE VAULT.
From monthly live group coaching calls to a library of resources to help you scale strategically.
Full of templates, plug and play worksheets, and playbooks you can customize for your organization.
GET BONUSES.
Gain over $3000 in savings using the products and services I have personally tried and vetted, for myself as well as clients across North America.
Learn What Really Works in Sales—Right Now
You’ll see exactly how to:
Identify the right decision-makers faster
Build outbound systems that work without sounding pushy
Use simple, high-impact messaging that gets replies
Leverage data, referrals, and existing clients to fill your pipeline
Create daily prospecting habits that keep revenue consistent
Each video, template, and strategy comes straight from what’s actually working right now across industries — from construction to consulting to SaaS.
AVERAGE TRAINING TIME CUT BY
SUCCESS GENERATING LEADS
AVERAGE INCREASE IN CLOSING PERCENTAGE
street proven.
WHY US
This was built by someone who enjoys being in the trenches, not a consultant looking for their next retainer.
sorry, not sorry.
Real calls. Real strategies. Real results.
Everything inside is based on what’s actually closing deals today—not theory.
Because your team doesn’t need motivation—they need a system that works.
The Playbook gives you repeatable scripts, real examples, and direct coaching from Klyn Elsbury to make it happen.
You don’t need another sales course—you need real answers, real examples, and a real coach who’s done it before.
That’s what The Playbook by Klyn Elsbury delivers.
NEED THE FULL BREAKDOWN?
Frequently Asked Questions
what's in The PLAYBOOK
GET LEADS: course breakdown & bonuses
Goal: Turn cold outreach into warm conversations that consistently fill your pipeline.
Outbound Prospecting Mastery – Learn how to create gold-medal outreach that gets responses without feeling spammy or desperate. (AI personalization, pattern interrupts, curiosity hooks.)
Message Crafting & Hooks – Develop scroll-stopping opening lines and email frameworks that lower bias and sound human, not corporate.
Lead Qualification Frameworks – Use the “Bunny / Tiger / Dog” archetypes to identify which leads are worth chasing — and which to release.
Follow-Up Formula – Implement the 5-touch rhythm that 80% of deals require, with automated tracking built into your process.
Content That Converts – Use short-form video, storytelling, and social scripts to position you as a trusted peer, not a pitch.
Behind the Scenes - view a demo of a successful outbound campaign on linkedin that you can use in your organization.
Includes:
📄 Outbound Messaging Planner
📊 Prospecting Tracker Template
📥 Cold DM Script Library
📋 Hook Headline Generator Worksheet
🔍 Outbound Demo Walkthrough PDF
MAKE SALES: course breakdown & bonuses
Goal: Build trust, lower resistance, and close more deals without pressure.
The IMPACT Model – Apply the 6-step persuasion framework that guides prospects through decisions naturally.
Words That Work – Script your team with the exact phrases that increase quota attainment by 73%.
Objection Crusher Toolkit – Reframe hesitation with confidence and empathy instead of defensiveness.
Soft Close Strategy – Use gentle transitions that guide decisions without pushing — “Would you be open to the idea of…”
Call Audits & Feedback Loops – Review real recordings to analyze tonality, phrasing, and talk-time ratios.
Includes:
🧩 “Pattern Interrupt” Message Swipes
🧠 Winning Words Email Framework
📊 Performance Review Worksheet
💬 Winning Words Phrasebook
🗣️ Tonality Practice Script
RECRUIT WINNERS: course breakdown & bonuses
Goal: Hire, train, and retain sales talent that thrives in your culture.
Sales DNA Profiling – Identify whether candidates are Bunnies (relationship builders), Tigers (closers), or Dogs (loyal grinders).
Behavioral Interview Questions – Use persuasion-based questions to uncover drive, grit, and alignment before the hire.
Onboarding Systems – Shorten ramp-up time with job ads, scripts, interview practice and prep kits, and KPI benchmarks that build confidence fast.
Coaching & Retention Playbook – Establish 1:1 frameworks that turn feedback into progress — not punishment.
Culture of Accountability – Create dashboards and scorecards that make performance visible and rewarding.
Includes:
🗂️ Behavioral Interview Question Bank
🧩 Sales Candidate Evaluation Form
📋 Sales Onboarding Checklist
📈 KPI Ramp-Up Tracker
💬 Job Advertisement Template
BUILD & MANAGE SYSTEMS: course breakdown & bonuses
Goal: Scale predictably by replacing chaos with repeatable, teachable processes.
Sales Playbook Assembly – Document every stage of your buyer journey, from lead gen to close, into a living process guide. We give you the templates.
Pipeline Management Dashboards – Measure what matters: conversion rates, follow-up velocity, and close ratios.
Sales Meeting Rhythms – Implement weekly cadences that keep your team focused on KPIs, not just activity.
Tech Stack Simplification – Automate outreach, reporting, and follow-ups using AI tools (like Fathom, Apollo, or GoHighLevel).
Continuous Optimization Loop – Review performance quarterly, audit recordings, and evolve scripts based on what’s actually converting.
Includes:
📚 Sales Playbook Template (Editable)
📄 Process Mapping Worksheet
📅 Weekly Sales Meeting Agenda Template
🗓️ Quarterly Review Guide
THE VAULT: course breakdown & bonuses
Goal: Get insider access to what actually works in real conversations — and the tools to duplicate it inside your business.
What It Is:
The Vault is your private library of real sales conversations, group coaching replays, and behind-the-scenes strategies from top-performing teams.
You’ll hear what works, what doesn’t, and how to adapt it to your own team — fast.
It’s also packed with exclusive partner perks and savings to accelerate your growth without the trial and error.
Included:
🎧 Recorded Sales Calls & Live Coaching Replays – Real examples of the IMPACT framework in action.
💬 Conversation Breakdown Guides – Line-by-line analysis of tonality, phrasing, and objection handling.
👥 Monthly Group Coaching Access – Join one live online session each month to troubleshoot, refine, and grow with other members.
💰 Affiliate Vault – Over $3,000 in savings on vetted software, tools, and resources we actually use at Leadership Sales Training.